There are some positions in companies where people get called daily from vendors. The tireless middle-management positions that get hounded from people offering this product or that service that will “help” them. Most of them get sent automatically to voicemail by the faithful receptionist. Between the receptionist and the decision maker they field 100′s of calls weekly that will never result in a sale.
In addition the banks usually set large charges into the contract if you wish to move your loan elsewhere. Those costs are usually there for the first five years.
When I talk about a marketing plan I am not referring to those academic exercises found in campussolutionsinc.com books, or the templated mumbo jumbo found in business planning software. I will not be asking you to determine your share of the market today. Give me a break, share of the market, most small business owners just need to figure out to get ten more customers.
Now don’t get me wrong, I’m not saying use people for your own purposes. I know people like that too, and they never get anywhere in life or business. Point is plan it out and get to it! If you don’t have to do the MWAs, DON’T!
The way to get folks to subscribe to your eCourse is to let them know about it. Letting them know about it requires MARKETING! Now, I know it may take a lot of work marketing anything, let alone an eCourse, but once that marketing is done, it’s done.
This form of advertising works, and we are all living proof of that. For example, if you were to go throughout your house and count how many promotional products you can find, I’m sure the number would surprise you. Sitting at my desk right now, I count five magnets (one shaped like an air balloon), seven pens, two pencils, something that looks like a bookmark (but could also pass as a letter opener), and a pedometer.
But to my surprise, it wasn’t over the scent, it was over an entirely different marketing aspect….it was about the COLOR of the soap that showed through the bottle!
My friend and I talk a lot over the phone. She taps me for information on marketing planning, and business strategy simply because she doesn’t have the time or the desire to learn all the University Mush I learned. (wait til she gets my bill) Why should she go through all that when she has me to help? This is what I’m trying to share with you; STAY EXCITED! You have to. If you don’t you’ll do what no business owner should do…give up, get down, lose confidence in your business, and feel like,”Am I really doomed to do this for the rest of my life?” if you fall into that category, you’ll have nothing to offer in your product or service, and certainly nothing for your successor(s).
Browse videos made by others before you make your own. As a consumer, check out what you enjoy and what you don’t. Ask yourself the reasons for your conclusions. Ask friends, family members and even customers to watch these videos and give you their impressions. You can use the information you find here to make a good video.
Using posters in the classroom is about getting the most knowledge that you can cram into a students head as possible. They are good for all students, especially those that are visual learners. Always remember to have fun and change the posters at least every few weeks corresponding to your lesson plans. Good Luck and have a great year!